Experienced, innovative, & effective Marketing & Analytics Leader focused on driving measurable results
On this site you will find information about my background and how I have helped numerous companies exceed their growth and retention goals. I look forward to hearing from you.
Kaenan Hertz
Profile:
Marketing & Analytics Leader focused on driving measurable results. Possess leadership skills that capitalize on using innovative sophisticated online and offline quantitative analytics to drive customer acquisition, retention, deepening, engagement and profit growth. Effective presenter with regular exposure to C-suite and Board of Directors. Proven record of consistently improving marketing performance and revenue while containing costs by implementing CRM technologies, developing unique approaches to conducting campaigns, analyzing performance, creating meaningful marketing segments and databases, and providing insight by assessing the market and competition.
About Kaenan Hertz, PhD
Skills:
Strategic Planning
-Corporate planning and
goal setting
-Competitive Intelligence
and Threat Assessments
-Board of Director
Presentations
Database Marketing
-Creating multi-channel
marketing campaigns
-List optimization and
procurement
-Executing and analyzing
7K+ campaigns/year
Customer Knowledge
-Creating centralized
Voice of the Customer
Centers & CRM Systems
-Developing Segmentation
Schemas
-Market Research, Brand, and
Satisfaction tracking
Professional Involvement
-Measures and Metrics Standards Task force,
The Society for Human Resource Management (SHRM)
-Direct Marketing Association: iDirect Leadership Committee
-Finalist Judge, The DMA International ECHO Awards Competition
-Member, ECHO Academy of Direct Marketing Arts & Sciences
Kaenan Hertz © 2012