Strategic database marketing starts with analyzing the landscape and ensuring that one is utilizing all possible data to help make informed decisions.  Without analytics the view of your customers and prospects is incomplete.  Integrating online and offline information creates a more complete picture and a clearer understanding of your customers and prospects.  You can communicate more effectively by segmenting your customers and prospects into meaningful groups.  Finally, by developing advanced analytical propensity models you can bring your most likely customers and prospects to the top of your list, thereby maximizing the return on your marketing investment (ROI/ROMI).

Kaenan Hertz


Maximize your client lifetime value and lifecycle

An Example:

Once you have converted your prospects into customers, you want to deepen the relationship in order to improve retention.  After all, it costs less to retain than acquire a customer.   To achieve this, you need to create communication campaigns that are based on empirical data that provide the customer a personalized experience with the right product or service at the right time, using the right channel.

Strategic Insight through the following:

Identifying the best targets

Conversion and channel management

Database Marketing

Customer Loyalty, Engagement, and Retention

Campaign management, execution, and analysis

Competitor Analyses

Areas of Expertise