Understanding your customers, prospects, and competitors is key for growing, retaining, and deepening your customer relationships.  Tools such as segmentation, media mix modeling, and multi-channel campaigns are becoming the de-facto norm.

Kaenan Hertz


Identifying the right customers to contact for a retention, acquisition, or deepening campaign is key. 

SEGMENTATION: an example;

Start with identifying customer or prospect  segments based on preferences, behavior, needs and customer life stages. These segments can then be used in acquisition and retention campaigns to increase your customer lifetime value.


Strategic Insight through the following tools and approaches:

Measuring Return on Social Media

Online Optimization

Text Analytics/Voice of the Customer

Customer and Prospect Segmentation

Advanced Statistical Modeling

Media Mix Modeling

Member Research

Brand Tracking

Campaign Execution and Analysis

Competitor Analyses

Solutions to Maximize Results