Understanding your customers, prospects, and competitors is key for growing, retaining, and deepening your customer relationships. Tools such as segmentation, media mix modeling, and multi-channel campaigns are becoming the de-facto norm.
Kaenan Hertz
Identifying the right customers to contact for a retention, acquisition, or deepening campaign is key.
SEGMENTATION: an example;
Start with identifying customer or prospect segments based on preferences, behavior, needs and customer life stages. These segments can then be used in acquisition and retention campaigns to increase your customer lifetime value.
Strategic Insight through the following tools and approaches:
Measuring Return on Social Media
Online Optimization
Text Analytics/Voice of the Customer
Customer and Prospect Segmentation
Advanced Statistical Modeling
Media Mix Modeling
Member Research
Brand Tracking
Campaign Execution and Analysis
Competitor Analyses
Solutions to Maximize Results
Kaenan Hertz © 2012